Academic Partnerships assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, AP's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. AP brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

A Day in the Life:

The essential functions of this role are as follows:

• Develop, execute, and optimize digital campaigns including within paid search and paid social channels

• Collaborate across departments to align campaign strategies, goals, and tactics across all Academic Partnerships schools

• Provide ongoing actionable insights into campaign performance to relevant stakeholders

• Measure and evaluate relevant paid media KPIs

• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media

• Manage paid media budget to monthly thresholds and make recommendations which areas have opportunity to increase spend based on profitability and demand

• Conduct in-depth keyword research and website research, ad grouping, and audience targeting

• Maintain knowledge of industry and platform best practices and new technologies

What You'll Need for Success:

You must meet the following requirements to be considered for employment:

• Minimum of a Bachelor's degree in Marketing, Communications, Advertising, Business or related field of study

• 2 years working in online media, digital, direct marketing and/or e-Commerce environments with a focus on performance-based marketing, measurement and analytics

• Demonstrated experience with campaign management, optimization, and ad copywriting

• Experience in Google Ads, Microsoft/Bing Ads, Facebook Ads, and LinkedIn

• Proven track record of developing marketing best practices and implementing across a diverse mix of clients and team members

• Excellent verbal and written communication skills

• High attention to detail and analytical

• Ability to work in a multi-tasking entrepreneurial environment

• Results oriented

• Good attitude and positive mind-set

Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.

Academic Partnerships offers the following comprehensive benefits:

• PTO - accumulated from day one
• 11 designated holidays
• Medical - four options (including PPO and HDP)
• Dental
• Vision
• Life & Disability (company paid)
• Flexible Spending Account & Health Savings Account (company contribution to HSA)
• Retirement plan with company match
• Maternity / Paternity / Parental Leave (company paid)
• Volunteer Time Off

Supplemental Benefits:

• Wellness program
• Alternative medicine options
• Pet discounts
• Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

• Continuous Professional and Leadership Development Programs
• Tuition Reimbursement for employees and their dependents